How will your business stand out and stay competitive in today’s online world? Having a stellar content strategy for your small business will ensure a solid content marketing campaign. According to Google, the user is in charge. So, all good content marketing efforts should keep this in mind when creating the strategy answering the well-established questions
All content created for a website should, therefore, be written with the intent of the user in mind. With all the choices users have today; all of the websites that are asking for their business, it stands to reason that Bill Gates coined the phrase “Content is King” in 1996 and it still holds true today.
Content strategy is sharing a set of goals, principles, and success metrics that develop the foundation for results driven content marketing efforts.
The way we implement the content strategy is through content marketing. We decide what channels we are going to publish content. Typical channels for publishing content are
- Your own Website
- Reputable, Relevant Blogs
Indirectly, yes! Great content marketing shows you or your company is an expert in your field. It is important to make sure that the content you generate for you website is relevant to your industry.
Creating blog posts, FaceBook posts, and Tweets about vegetable gardens when you sell school supplies won’t help generate more traffic or sales for your site. Actually, it might even hurt your website statistics. Driving traffic to a blog post that has nothing to do with your products or services will lead to potentially high click through rates, low conversions resulting in a negative return on investment.